Polish respondents were asked by the researchers to point out at the brands and products which they are proud of, which they would want to see promoted abroad, and which they use every day. The fact that the Nowy Styl brand has been picked out confirms that the brand is not only widely recognized but also selected as a personal choice and recommended by the consumers as dependable and trustworthy. Nowy Styl brand is simply considered to deserve the title of Poland’s Showcase Brand, worthy of promotion abroad.The listing of the best Polish brands includes five brands be-longing to the furniture industry. The Nowy Styl is the only representative of the office furniture brands.